400–500 GSM: daily-use balance. 500–650 GSM: premium plush, slower dry.
USD 25–45/pc in our lane reflects GSM + cotton grade + qty — not just weight.
Spec loop density, shrinkage tolerance and wash-life, not GSM alone.
Trade Guide
Towel GSM guide for hotels: what USD 25–45 really buys
Weight, loops, shrinkage and wash-life — spec like procurement.